In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

In March, Keys announced his commitment to LSU. He chose the Tigers over offers from Alabama, Tennessee, Auburn, Miami and ...

Marist’s Kate Harpring and Grayson’s Caleb Holt are among eight high school basketball players that Adidas recently signed to NIL deals. The other six, all elite college prospects, are Bruce ...

Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball recruits signed NIL deals and will be part of the Class of 2025. Eight ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.