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Starbucks, Niccol
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our scale.”
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering, believing speedy handoffs will help bring back customers.
Dallas Observer
6h
Starbucks Holiday Menu Returns: Here Are the New Drinks
Starbucks has made some recent menu changes. For one, the new CEO, Brian Niccol, removed the olive oil coffees from the menu.
7h
Chipotle: Dead Money Until The Demand Environment Improves
Chipotle's stock has declined over 9% since my "sell" rating, underperforming the S&P 500. Read why I'm neutral on CMG stock ...
7d
Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
5d
on MSN
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...
7d
Starbucks CEO's plan to fix the chain includes coffee in 4 minutes and comfy chairs
"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...
7d
Starbucks’ Niccol Maps Out Vision, Including Four-Minute Coffee
Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...
1d
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
5d
Chipotle's Growth Cools: 3 Questions the Burrito Roller Needs to Answer
Chipotle posted same-store sales growth of 6%, which contributed to revenue's 13% rise to $2.79 billion, though that fell ...
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