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Starbucks, Niccol
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our scale.”
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering, believing speedy handoffs will help bring back customers.
3h
The surprising old-fashioned perk coming back to Starbucks after new CEO went undercover
Starbucks' new CEO is on a mission to turn the coffee giants fortunes around, and one of his plans is to bring back a retro ...
1d
New Starbucks CEO Scouted Cafes Before Taking Over: What He’s Tackling First
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
Dallas Observer
9h
Starbucks Holiday Menu Returns: Here Are the New Drinks
Starbucks has made some recent menu changes. For one, the new CEO, Brian Niccol, removed the olive oil coffees from the menu.
10h
Chipotle: Dead Money Until The Demand Environment Improves
Chipotle's stock has declined over 9% since my "sell" rating, underperforming the S&P 500. Read why I'm neutral on CMG stock ...
5d
on MSN
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...
7d
Starbucks CEO: Plans underway to pause price increases, remove iced energy drink, make coffee in 4 minutes or less
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...
5d
Your misspelled name may be coming to a cup of Starbucks near you
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
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