Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,

Gen Beta is thought to include individuals born between 2025 and 2039, according to McCrindle, a research organization founded by social analyst and demographer Mark McCrindle — who is widely credited with coining the name for Gen Alpha.

January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?