Despite Microsoft's AI efforts in Bing, Google continues to dominate the search landscape. Now, the company is embracing a new approach to drive more growth toward the platform while improving its ...
Unlike Google Assistant, which relies on traditional search engine algorithms, Bing Chat combines the capabilities of a large language model with real-time internet data. This combination, known as ...
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global ...
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