Lake Como has become a hot tourist destination in recent years thanks to the picturesque Italian mountains and stunning homes and buildings. Visitors come to Como hoping to find some peace and quiet to take with them.

Discerning breathers everywhere can now inhale some of the most luxe air on the planet, purportedly captured straight from the source among the rolling hillsides and lush landscapes of Lake Como, Italy.

There's a new item tourists to Italy's Lake Como can take home that is turning heads and raising eyebrows: sealed cans of "air.”

An unusual souvenir! For tourists seeking fresh air in natural destinations, Lake Como in Italy offers the chance to bring home a little of this "heavenly corner" in the form of canned air.

Cans of air from Lake Como are being flogged to tourists for €10 as souvenir sellers try to cash in on the popularity of the beauty spot in Italy - and locals are appalled

The concept of selling canned air is to give tourists a "tangible memory" of their trip to Lake Como. Davide Abagnale, a marketing specialist who first sold Lake Como posters on the Internet, called the product "a tangible memory that you carry in your heart." The can, once opened, can be used as a pen holder.