From straightforward simplicity to sleek and modern, the logos for the Super Bowl are incredibly recognizable.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

Super Bowl LIX is fast approaching as the final four teams face off against each other this weekend. Many football fans will tune in this weekend to see if the infamous Super Bowl logo conspiracy theory reigns true.

The system of using roman numerals for each Super Bowl started over 50 years ago – but why is it used and not the year it is staged?

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.