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Utah Hockey Club Naming Struggles

Arizona Republic on MSN · 8h

Utah Hockey Club denied Yeti: Wasatch they do now with Mammoth fan survey

Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers,

The Associated Press on MSN · 1h

Utah Hockey Club narrows the choice of a name to 3 finalists. It won’t be the Yeti or Wasatch

The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. Yeti isn’t one of them.

Hosted on MSN · 23h

Utah Hockey Club scraps permanent Yeti nickname due to copyright dispute with cooler company

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group,

1h

An N.H.L. Team Quickly Moved to Utah. Renaming It Is Taking Longer.

For now, it is going by a generic placeholder name, the Utah Hockey Club. As the team underwent its rapid move in the spring ...

1h

NHL Utah Swaps Out Wasatch – It Means What? – In Name Vote For A Potential Game-Changer

Utah's NHL team is down to three names in its search, including one whose potential meaning raises eyebrows. Maybe they ...

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