In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Kohli has decided to invest in Agilitas and own a stake in the firm, backed by former Puma India and South-East Asia Managing ...

Reports indicate that Virat Kohli and Puma have concluded their long-standing partnership. "Sports brand PUMA India confirms ...

Virat Kohli is reportedly set to end his partnership with Puma, and the announcement is expected to be made in the ongoing ...

Virat Kohli’s strategic business manoeuvres have recently drawn attention, particularly his decision to part ways with ...

India cricket and IPL superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas.

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

The report further claimed: "Virat Kohli is reportedly in talks to invest in Agilitas after concluding his eight-year ...

Former India captain Virat Kohli has ended his long association with German sports brand Puma to join Agilitas as an investor ...

Virat Kohli had inked a nearly Rs 110 crore contract with Puma for eight years, which was one of the highest for the Indian ...