Though now iconic, Apple's first logo was very different and surprisingly ... Jobs turned to Rob Janoff for a cleaner and ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

The bitten apple is a real icon of the company led by Tim Cook. However, the image of this company was not always so. The first logo had the image of Isaac Newton and was designed, in 1976 ...

You can buy them in the form of expensive, limited-edition jewelry and as mechanical keyboard caps. You can buy them in the form of expensive, limited-edition jewelry and as mechanical keyboard caps.

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Rob Janoff, designer of the iconic Apple logo, reveals that the bite in the apple was added for clarity and was not a reference to the computing term 'byte', Bible's forbidden fruit or Newton's legacy ...