2024 was no doubt the year of fragrance. #PerfumeTok garnered billions ... it feels a bit like nostalgia to see a rise in body sprays, all calling to the youngins waltzing the aisles of Sephora ...

Where to spray perfume is pretty straightforward—once ... of not being innately warm like the human body, so that is always the best bet to get more mileage out of a fragrance,” says Michael. This is ...