An avid digital news reader often notices an ‘About Us’ section at the bottom of any press release. In public relations practice, this is commonly known as a boilerplate. Unfortunately ...
This article was originally published on mentalfloss.com as Why Does ‘Boilerplate’ Mean “Standard”?.
The press release boilerplate is a standard part of every PR release format that provides information about your organisation. It typically includes your mission, history and key achievements ...
Body paragraphs: Supporting details and press release quotes. Boilerplate: Paragraph at end of release that provides key, concise information about your business. Press release boilerplate ...