It’s as if Cadbury knew Tamil Nadu Chief Minister MK Stalin was going to stir the hornet’s nest and make national headlines ...

The ad subtly reinforces this role by portraying English as an inclusive tool rather than a marker of elitism. Cadbury Dairy Milk India’s campaign does more than promote a product; it sparks a ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The ad subtly addresses the North-South language divide, delivering a powerful takeaway in a simple yet thoughtful way.

Cadbury chocolates has grown in India from being an alien treat to a popular modern sweet at the back of its 'meetha' (local expression for sweet) strategy, given India's love for sweet. It has grown ...

Cadbury has roped in uncles to “destroy Valentine's Day” by using what the FMCG giant calls a tried-and-tested method. After all, the ad reasons, trends like certain social media platforms and YOLO ...

Cadbury Dairy Milk’s latest campaign celebrates this power, encouraging people to look beyond their differences and embrace the sweetness of acceptance. In times when differences can build walls ...

As a bona fide Indian uncle, I am thrilled. FMCG giant Cadbury has recognised my power. Their new Destroy Valentine’s Day ad is all about the Indian uncle. To destroy the pernicious Valentine ...