At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting in ...

The new Cadbury 5 Star ad campaign for Valentine’s Day has taken a humorous approach by encouraging viewers to “destroy Valentine’s Day” through the lens of “uncles.” In India ...

Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, ...

Cadbury Dairy Milk’s latest campaign celebrates this power, encouraging people to look beyond their differences and embrace the sweetness of acceptance. In times when differences can build walls ...

Cadbury Celebrations is a specially curated assortment of chocolates for gifting, making it distinct from other Cadbury chocolates that are usually bought on impulse. So, the growth of Celebrations ...

Cadbury has roped in uncles to “destroy Valentine's Day” by using what the FMCG giant calls a tried-and-tested method. After all, the ad reasons, trends like certain social media platforms and YOLO ...