Segmentation identifies groups of individuals sharing the same category needs, so that brands can be designed to meet them and marketing campaigns created to communicate the benefits. As consumers' ...

Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

As well as in practice much has been written about the place and role of market segmentation. Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained ...

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Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value projects across various industries.

Market Segmentation: Mobile phone production accounts for a significant portion of India's consumer electronics manufacturing, making 52% of the total in 2023. According to the International Data ...