Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

CAVE CREEK, Ariz. - You may have noticed that Arizona sheriffs always seem to wear cowboy hats. It’s like an unofficial part of the uniform. We tagged along with new Maricopa County Sheriff ...

Yoncé also rocked variations on cowboy hats throughout her Renaissance World Tour. Want to get roped in on the trend? Shop her look now. Lupita Nyong'o Brings Ethereal Glam in Chanel Gown Decked ...