Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Each year, millions of people tune in to watch the Super Bowl, but it's not just the game that draws them in—it's also the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...