We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social ...

She explained that Fomo is linked to an individual's anxiety about missing out on trends due to the influence of social media, which has been leveraged as an effective marketing strategy.

For CMOs like me, FOMO can be related to missing out on trends, technologies, and buzzwords (what even is a "micro-moment"?) that our competitors might have mastered before we realize how our ...

It’s easy, said Peggy Stover, Associate Professor of Practice and Director at The University of Iowa, Marketing Institute. It all goes back to the fear of missing out – also known as FOMO ...

Bringing deep Client expertise to help brands scale with content marketing, even as Google pivots to being a Knowledge Engine, and AI causes disruption. Taking a risk four months after having my ...