This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...
Frito-Lay is recalling 13-ounce bags of its Lay ... based supplier SunFed Produce were recalled across 26 states and Canada due to what health officials suspected was a salmonella outbreak.