Well, there's a name for it! It's called Frutiger Aero. But why did it exist, and why has it become such a core part of 2000s online nostalgia? Zelenskyy explains his position after disrupted ...

Frutiger Aero is simultaneously static and alive ... and Charmed helping to make the aesthetic all the more popular. Music also had a role with acts like The Cure, Cocteau Twins and Kate Bush ...