His executives presented plans to pare back the many iterations of the interlocking GG logo and better harmonize the brand’s aesthetics. The idea was to make Gucci’s famously wild fashions a ...

Looking back at the past and the very vintage-leaning aesthetic of the brand’s early ready-to-wear, the Italian house paid tribute to founder Guccio Gucci in ... double-G-logo-shaped runway).

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Kering's appointment of Demna raises questions about how Gucci’s brand identity will evolve under his leadership.

To elevate the ensemble, he accessorised with a black necktie, a GG logo leather belt ... Jin has seamlessly embodied Gucci’s signature aesthetic, becoming the face of the label with flair ...