but you are instead smelling the inspiration behind Gucci’s newest scent, Vanilla Firenze. If it all sounds a little bit dreamy and like magic, it’s intentional, as the perfume is part of The ...

Just hours after Donatella Versace announced her departure from the brand her brother, Gianni Versace, founded and she led ...

That’s why switching up your fragrance isn ... Neroli Eau de Parfum Gucci The Alchemist's Garden Fiori di Neroli Eau de Parfum Timed perfectly to awards season, the new parfum edition of ...

I look forward to seeing him shape Gucci’s new artistic direction.” It might seem like a surprise announcement, especially given that the rumours were strongly in the favour of former Celine ...

Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest ...

For perfumer Alberto Morillas, fragrance is ‘medicine for the soul’. Fitting, then, than his new family of creations for Gucci, formed in close partnership with creative director Alessandro Michele, ...

It’s new, it’s surprising, and it’s very Gucci. The Alchemist’s Garden collection is all about high-concept, luxurious fragrances that tell a story. This one, which smells of wet earth ...

Johnson has been affiliated with Gucci since the 2010s, appearing in campaigns for their accessories and fragrances ... Stefano and the new artistic direction will continue to build on this ...