Designer and illustrator Micaela Alcaino wants you to judge a book by its cover. Why it matters: Alcaino knows from experience that first impressions really can make a difference in getting more ...

It’s common knowledge that you shouldn’t judge a book by its cover, but… By working on the visual side of books, graphic designers, illustrators and typographers help create the perfect reading ...

4. Make sure the cover art is a perfect fit The saying "don't judge a book by its cover" does not apply when it comes to publishing a book because that's exactly what your prospective customer is ...