William Arruda covers personal branding, leadership, and careers. Net Promoter Score® is a tool that’s traditionally used to measure a company’s customer loyalty. It’s a two-question survey ...

Surveys and summarises guidance and reading on the topic of NPS, a measure of customer satisfaction and a useful metric for evaluating brand health. Based on work by Fred Reichheld (Bain & Co) Net ...

This could be as important as the traditional Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics. It gauges another level of customer satisfaction that most have not considered.