IVE's Rei highlights Gen Z beauty with bold blush makeup
For Gen Z, makeup is more than a routine - it's a form of self-expression. Rather than blindly following trends, many opt for ...
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We Owe These Skincare & Beauty Trends To East Asian Culture
The next time you use your jade roller, keep this history in mind! Igari makeup derives from Japanese beauty. This trend originated in Japan in 2018 after Igari Shinobu, a Japanese makeup artist ...