Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

BLDR sets are designed by Jazwares, the company that took the ... yet surprisingly deep and customizable dioramas from the Hello Kitty and Friends universe, featuring characters as you remember ...

Hello Kitty and Star Wars. "We're well aware of how big 'Stranger Things' is," said Gerhard Runken, executive vice president of brand and marketing at Jazwares. "Obviously, we're all in it to make ...

Chief Brand Officer at Jazwares. "From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest ...