I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

The "7 Stages of Defeat" care package is designed to remind fans of losing teams that there is "always a reason to gather, align, and toast to next year's season." Inspired by Jim Beam Black's 7 ...

They partnered with comedic actor, producer, and football fan Keegan-Michael Key to release the “7 Stages of Defeat” care package. In reference to the seven years Jim Beam Black spent maturing ...