Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

Summer beauty trends for 2025 keep coming in, and well, it is that time of the year, after all. Since everyone’s got their own style and not everyone can do everything, one can always pick out the ...

For years, glamorous lashes have dominated the social media feeds of K-pop idols and celebrities, with bold mascara and ...

For Gen Z, makeup is more than a routine - it's a form of self-expression. Rather than blindly following trends, many opt for ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...