If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

When I was a teenager growing up in Korea, beauty trends seemed to be all about Korean lip tints. The goal was never to make the lips look bigger; instead, Korean women focused the color of their ...

In particular, international fans are furious, once again starting the conversation about the toxic beauty standards in the Korean entertainment industry. According to reporter Kim Min Hwa of ...

In Korean beauty, certain elements have come to define the aesthetic. They’ve become instantly recognizable, as in the case of aegyo-sal. Our Lifestyle editor Che Moral was browsing TikTok one ...

If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I consulted experts (including my Korean friends), consumed countless (too many ...