Korean culture has become popular among the younger generation in the UAE, shaping everything from entertainment and fashion to food and values. From K-dramas and K-pop to traditional customs and ...

Even a beloved Japanese TV celebrity such as Tetsuko Kuroyanagi could be swept up in the new Korean Wave bringing TV dramas and other entertainment products to foreign shores. She commented on ...

The craze of Korean culture continues to influence the region. The Korean wave has had a profound influence on the youth of Manipur since the early 2000s. The craze for Korean films, TV series ...

This expansion of demand, in part, is an extension of the larger Korean wave, or hallyu. In the last decade, Korean culture has become an increasingly global phenomenon, with a massive surge in ...

Such exchange can be carried out in education institutions locally, as seen in the recent hosting of the Hallyu Festival 2023 by the Korean Society Club at HELP University. Held at its Subang ...