South Korea is the example to follow when it comes to soft power. The country's music, cuisine and cosmetics are exported all ...

Beyond entertainment, K-culture has influenced young residents in various ways, from beauty and fashion to everyday habits.

Even a beloved Japanese TV celebrity such as Tetsuko Kuroyanagi could be swept up in the new Korean Wave bringing TV dramas and other entertainment products to foreign shores. She commented on ...

The craze of Korean culture continues to influence the region. The Korean wave has had a profound influence on the youth of Manipur since the early 2000s. The craze for Korean films, TV series ...

This expansion of demand, in part, is an extension of the larger Korean wave, or hallyu. In the last decade, Korean culture has become an increasingly global phenomenon, with a massive surge in ...