When the two airlines announced the deal, Alaska said it would keep the Hawaiian brand alive. Even after the merger's approval, Alaska has maintained this position. According to 1000 logos ...

The agency already squashed JetBlue and American Airlines' controversial Northeast Alliance in July over anti-competitiveness. Alaska will still allow Hawaiian to keep its iconic logo and livery ...

Alaska Airlines intends to purchase Hawaiian Air (Hawaiian Holdings, Inc.) for $1.9 billion. The merger will expand Alaska's destinations and assume Hawaiian's debt. Alaska expressed support for ...

"These include plans to maintain the Hawaiian Airlines brand and local jobs and continue providing strong service between, to, and from the Islands," it said. The $1.9 billion merger, first ...