Quick recap. On Tuesday, 27 January 2025, Matilda Djerf posted a carousel to Instagram in which she was playfully sipping a coffee sporting a chestnut bronde colour change (seen most recently on ...

One staffer claimed Djerf made fat-phobic comments after seeing images of a plus-size model used in a campaign shoot. “When the pictures were delivered, Matilda said they had to be redone ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely sorry” to anyone she has “hurt or let down” after the tabloid, Aftonbladet, reported employees at her company had ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...