Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

Matilda Djerf’s hair is the most searched thing about her, with “Matilda Djerf hair” appearing in 30.2 million videos. Given it’s a big asset, if it’s not broken, why fix it? We’re neither PR experts ...

We can't fire Matilda.'" AFT claimed that they had "barely launched the investigation" when Djerf Avenue reached out to ask why they were interviewing employees about the work environment.

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...

Matilda Djerf has apologized ... and bouncy blonde hair, the style of which—the butterfly cut—she’s credited with popularizing. In 2019, Djerf founded her fashion line Djerf Avenue along ...