They partnered with comedic actor, producer, and football fan Keegan-Michael Key to release the “7 Stages of Defeat” care package. In reference to the seven years Jim Beam Black spent maturing ...

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

Keegan-Michael Key and Jim Beam are teaming up to help football fans cope with the end of another football season. Every September, millions of fans around the world eagerly await the start of the ...

Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press release. The tie ...