Netizens certainly had questions when a certain Michael Cera was spotted writing his name on bottles of CeraVe skincare. Despite the brand denying any connection with the Superbad actor ...

Last year, CeraVe enlisted Michael Cera and numerous influencers to spark rumors that the actor was a skincare influencer with ties to the brand, finally revealing the joke during its first Super ...

CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...

During the Big Game in 2024, the brand ran an advertisement in which actor Michael Cera pretended to be CeraVe’s founder. The campaign won nine awards at the Cannes Lions International Festival of ...

CeraVe, the skincare brand owned by L’Oréal, developed a multi-stage campaign in anticipation of Super Bowl LVIII, earning nine billion views before the game’s actual airing. More specifically, it ...

The new campaign comes on the heels of last year’s CeraVe Super Bowl commercial starring actor Michael Cera. Dubbed the “Michael CeraVe” campaign, the commercial helped to promote CeraVe’s ...