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Michael Cera is doing everything he can to convince fans he is the mastermind behind CeraVe - watch video
Although shocked by the sheer volume of lotion in the trailer, as well as the amount of lab equipment, the video gave an insight into the curious mind of Michael Cera. The walls of the van were ...
The New York Times11mon
What’s the Deal With Michael Cera and CeraVe’s Viral Marketing Campaign?
In late January, videos of Michael Cera started circulating online, claiming that the actor is the founder of the skin care brand CeraVe. Michael Cera. CeraVe. Get it? He is a rather unlikely ...
Warc3d
CeraVe: Michael CeraVe
CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...