CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...

The new campaign comes on the heels of last year’s CeraVe Super Bowl commercial starring actor Michael Cera. Dubbed the “Michael CeraVe” campaign, the commercial helped to promote CeraVe’s ...

In January, CeraVe enlisted dozens of influencers to remix the jingle from its "Hey It's Me" commercial, which had become a running joke on TikTok. Last year, after "Michael CeraVe," the brand ...