Gen Z consumers are changing the way Americans dine out. They share entrées or order appetizers or kid’s meals to cut down on ...

Young credentialed sommeliers, mirroring the target audience, join together to evaluate and recommend wines to get these ...

How do they differ? And what strategies and tactics can today's marketers use to inspire the enduring loyalty of Millennials and Gen Z consumers? To find out, I recently hosted a panel at Nerd 100 ...

Millennial consumers are a key audience in today’s e-commerce landscape. Born between 1980 and 1994, this generation — often associated with digital transformation, job mobility, and connected ...

Kelsey Meyers started thrifting when she had her first child 20 years ago. Now 38 and a mom of four, she still buys most ...

"There has been a significant reduction in the quality of clothing for a number of the major retailers and apparel brands," an expert told Newsweek.

Differences are evident also in what the generations eat and cook. Asked which appliance they would pick if they could only ...

"Millennials still try to act hip, especially online. Stop using words like 'adulting' or saying things like, 'I'm a ___-year ...

The phrase “straight-to-consumer millennial core” pokes fun at how brands that once felt fresh and modern to millennials now feel stale to Gen Z. Warby Parker, launched in 2010, disrupted the ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. As spring settles in and the ...