Do you need a new pair of funky kicks? Let's rephrase the question. Do you need a pair of shoes with Mountain Dew, or Doritos logos on them? Ground Up, a leader in licensed footwear, has entered ...

State of the marketplace & brand's businessDoritos and Mountain Dew are both leaders in their categories. (Doritos source: Snack Food & Wholesale Bakery Magazine, July 2013, IRI—"U.S. tortilla/tostada ...

The popular items in question? Doritos and Mountain Dew, which inspired a collection of casual footwear, including clogs, slip-ons and slides available at Walmart. On the Doritos side, lovers of the ...