Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

This year’s Super Bowl was the most fashion-y yet. If the two industries successfully cross over, there’s lots of money and ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.