Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers' responses to ads — its latest partnership with a Nielsen competitor. iSpot's new measurement offering, Outcomes ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and more automated.

The tool was developed with close involvement and a lot of feedback from Paramount, which is also the first publisher to integrate it into its suite of ad sales products. ISpot had already ... for ...

The iSpot offering ... meaning that Paramount will use Nielsen measures to a solid extend during the coming upfront market, when U.S. TV networks try to sell the bulk of their commercial inventory.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement ...