It's a story about how planning can find creative and insightful ways of looking at every part of the strategic journey. Pepto-Bismol had everything going for it, except it wasn't growing. We defined ...

For adults and adolescents aged 16 years and older, Pepto-Bismol is currently available in an oral suspension form, in 3 different sizes: 120ml, 240ml and 480ml bottles.

The "pink stuff" treats upset stomach and diarrhea in adults, but the original Pepto-Bismol formula isn’t recommended for kids. Here’s what parents need to know.