For example, take this sentence from a sample résumé: "Studied financial performance of companies and made investment recommendations." Bock rewrote it to say this: "Improved portfolio ...

In order to buck this system, carefully look through the job description and pick out keywords, orwords that stick out to you ...

In this excerpt from a resume coaching session, we review an Executive Assistant (EA) resume that starts strong—but quickly loses momentum due to common pitfalls.