According to Ossendrijver, the current economic climate has put significant strain on marketing budgets, forcing teams to ...

Amazon's AWS, contributing significantly to operating profits with high margins, is expected to sustain growth. Read why AMZN ...

Somehow common C-suite thinking developed over time that ‘creative’ and ‘business’ had to be pitted against each other, a ...

Media giant Comcast has named Jon Gieselman, formerly of Apple, Expedia and DirecTV, to the new position of chief growth ...

Jon Gieselman will oversee "product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as ...

The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained ...

Businesses that include radio in their media plans see a 42 percent increase in profit growth compared to those that do not. In addition to stronger market positioning, radio advertising generates ...

Looking ahead, M&C Saatchi said it is confident of meeting market expectations for 2025. According to a company-compiled consensus, pretax profit is anticipated to increase to 35.8 million pounds in ...

Elon Musk-owned social media platform X is poised for the company's first year of advertising revenue growth since its ...

The agency's operating profit stands at 1,325 million pounds ... the internet has transformed the business of marketing, and driven our growth as a company. At WPP, we believe that the impact ...

Tencent Holdings nearly doubled its profit in the ... by solid games and ad revenue, which offset the fintech weakness. It was the company's fastest pace of revenue growth in more than a year.