Nope, it's not a new shape. In case you haven't heard, we are officially entering Reese's season—sorry, Halloween season. But as Reese's remains the most popular Halloween candy year after year ...

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...