The Hive, a group of 12 Houston-based brands, is debuting at NRG Center during the Houston Rodeo, offering a diverse selection of fashion, accessories, and home décor.

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

Accessorize with banadanas and bolo ties at GenaraThe lifestyle shop in the Heights stocks up for Rodeo season with unique ...

Now everybody can actually be a part of Purple’s rodeo experience.” During the in-store launch the day following Bun B’s Birthday Bonanza, the PURPLE BRAND hosted an exclusive group to shop ...