Here’s the formula for calculating content marketing ROI: Your “return” is the revenue generated from your content marketing. This could be from direct sales or leads that eventually convert ...

To calculate ROI, the formula is straightforward: ROI = (Net Profit / Cost of Investment) x 100. For instance, if a company invests $10,000 in a marketing campaign and earns $15,000 in revenue as ...

The higher the number of responders in a group (control or test) the greater the revenue per customer. Incremental revenue per customer ... and competitive effects. You can calculate ROI for each ...