As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

In this updated guide to Snapchat marketing, we’ll provide you with a deep dive into the multimedia messaging platform, explain who’s using it, and give you the strategies you need to add it ...

So, it’s a good idea to factor in price fluctuations when fixing your marketing budget and planning your strategy. Making your Snapchat budget go further One of the best things about Snapchat ads is ...

The presentation by Chief Strategy Officer Imran Khan at Advertising Week in New York City on Monday came on the company's fifth birthday and two days after its rebrand from Snapchat to Snap Inc ...

This factor alone makes Specs an ideal purchase for any brand determined to leverage Snapchat from a marketing standpoint ... and PPC into one unstoppable strategy. Join 75,000+ Digital Leaders.

He covers a wide range of topics outside of just Snapchat marketing strategies. @thesarahmoore-- As the head of a social media agency, Sarah N. Moore has excellent insights how to make the most ...

This shift follows years dedicated to revamping Snapchat’s advertising business, a transformation now beginning to show positive results, Bloomberg reports. Under Spiegel’s leadership ...

The Reuters report said Snapchat is also planning to revamp its marketing strategy by introducing new ad placements powered by machine learning and automation. Like its contender, Meta ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.