Sour Patch Kids marketing executives said the idea of glowing products came from observing how much Gen Z consumers love glow-in-the-dark elements in other settings, including online videos of DJ ...

Explore the newest confectionery innovations, from functional sweets to indulgent chocolates. Discover trending flavours, ...

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.